All model hopefuls need someone to notice just how amazing
they are, and one of the biggest hurdles is to catch the attention of a model
agency or model scout.
Do your homework and research online the most reputable
agency in your local area. It’s a good place to start, but in the age of social
media, it has never been easier for scouts and agents from the top tier
agencies in NYC, Paris, and other major markets, to find the most promising
“new faces” online, no matter where they live.
There are several ways hopefuls can be in contact with
agencies: online submissions on
agency websites, social media, open calls at agencies, and through contests or
model conventions and showcases. Let’s break it down to find the best approach for you to get
your face in front of the decision makers in the agencies:
Open Calls:
this is a set time at an agency where they will meet drop-ins. You should come exactly on time, do not
wear makeup, wearing skinny jeans and a tank top or t-shirt. Make eye contact, be yourself, and put
your best attitude and personality forward.
Online submissions through agency websites: go to agency websites and look for a
menu item that might say either “Be A Model” or “Get Scouted”. There you will find their submission
guidelines with a questionnaire and a place to upload specific photos of
yourself.
Social media such as Instagram: agencies maintain social media accounts, especially on
Instagram. Make sure you are following the verified account of the agency and
not a fan account. The best
working models have very active social media accounts with images that show
their personality, interests, behind the scenes shots, and sometimes they show
their tear sheets from work. Think
about your own account and remove any images that might make a potential agent
or scout leave your account, such as nudity, club life or party images, duck
lips (!), wearing too much makeup, and pictures that are missing a head! All
the best agencies check Instagram every day and most of them have a hash-tag #
that you can add to three or four of your best pics, that they will check. Just as a matter of protocol, hash-tag
only one agency at a time on a photo, and edit and change the hash-tag to a
different one from another agency after about ten days if you have not received
a direct message from them.
Conventions, showcases and contests: often these events cost money – a lot
of money - and promise to put a model in person in front of agents and scouts,
but your chances are no better than if you submitted online, or went to an open
call or hash-tagged an agency online – and these are free!
So ... Key things
to remember:
Be natural with a fresh face without makeup, have clean hair
worn in a normal style, and show the real, genuine “you”.
No professional photos needed – phone pics are
preferred. Use good, natural
lighting and avoid a busy background behind you.
Modeling schools are not
necessary and do not qualify you to be a model.
There should never be a fee to
apply to submit yourself to agencies. Ever.
Girls should wear skinny jeans and a tank top and guys
should wear jeans and a plain t-shirt for online submissions to agencies so
they can get an idea of your proportions and figure. Every agency has different requirements so make sure you
read the guidelines.
Don’t lie about your age or height – imagine if you get to
actually meet the agent in person and you are caught in a lie?? It’s not the way to begin a business
relationship.
Finally – don’t get discouraged! Keep in mind that many top models were rejected by one or
another agency along the way to building their careers, due to timing, their
particular look, their age, or just being the right type for that market. It’s business, not personal.
“No” might mean “not right now” or “not this agency”, but
that doesn’t mean there isn’t a place for you in the industry! Don’t give up!