Notice the emergence of the
many bright, shining silver stars staring back at you from the pages of the
magazines lately? The beauty and fashion
industries have finally taken off the blinders and realized the glorious appeal
of the mature woman. Maybe it is the
aging population, or the purchasing power of the largest demographic in the US,
the demand of the ageless woman to see herself represented in the media and in
advertising which is addressed to her as much as anyone else, or the
realization that a woman doesn’t simply turn off her appeal, handing it down to
her younger counterparts when she reaches “a certain age”. Beauty and style do not have an expiration date.
Maybe it is riding the wave
of the new inclusivity and individuality in the fashion and beauty
industries. Or maybe people just began
to acknowledge the intense beauty, sophistication, vibrance, and allure of
women of all ages. Quite a counterpoint
to the traditional standard of implying that beauty is solely the domain of
youth. Allure Magazine declared that
it will no longer use terms such as anti-aging, and is leveraging their editorial might to persuade advertisers to do the same,
driving home their point with a recent stunning cover and feature of the glorious
Helen Mirren.
Maye Musk, mother to Tesla
founder Elon Musk, looks gorgeous wearing makeup trends normally reserved for
younger women, proving that glamour is for anyone who has the confidence to
pull it off, destroying the notion of being “age approporiate”. L’Oreal Paris featured Jane
Fonda and Helen Mirren in their triumphant show on the Champs Elysees in Paris
this past season to resounding applause, and are the faces for skincare lines
Age Re-Perfect and Age Perfect.
Legendary supermodel Lauren
Hutton has appeared in J Crew campaigns for the past decade, rocking her “tom
girl” look page after page – and we are buying whatever she is selling. Fashion designer Rachel Comey
is just one of many designers embracing women of all ages to respresent her
brand, featuring Joceline Beaudoin in her latest campaign.
Fashion icon Iris Apfel at
age 96 is as busy as ever, collaborating, modeling, and sharing her unique and
fresh perspective on fashion, beauty, and life in documentaries and interviews
world-wide. Her short silver white hair
and oversized black round glasses are instantly recognizable, not to mention
her exuberant love of color, texture, and personal flair. If Iris doesn’t prove that beauty and style
are indeed ageless, who could?
My own experience as a model
over fifty was not something I foresaw in my early career as even a
possibility. I neither look nor feel my
age and I am not about to be pigeonholed into traditional fashion or beauty
standards of the past. And I am not the only
one. I am represented in Paris by Silver
Model Management @agencesilver where models over forty are championed and
careers continue and thrive without an expiration date. I feel a part of a wonderful movement that
has been a long time coming. The day
when we open a magazine or see a campaign where the model – or celebrity – was
chosen because she represented what the public actually wants to see is not far
away.
XOXO Shelley
#timeless beauty #ageless
beauty #fashion icons over fifty #beauty icons over fifty #the end of
“anti-aging” #silver-haired models #facethis.blogspot.com #Shelley Goodstein
@mayemusk
@janefondaofficial
@helenmirren
@jocelini_bodini
@iris.apfel
